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Production Company

Matchbox Media Collective is a creative multimedia network that produces inspiring and informative media for empowered audiences, bridging the gap between maker and viewer. We pioneer cutting-edge production and distribution techniques by offering artists freedom to collaborate and audiences the opportunity for involvement.   

The collective is organized horizontally and across boundaries. Our productions strive to highlight areas of knowledge, showcase cultures and present points of view that are often overlooked in mainstream media; giving a voice to untold stories and providing power to the storytellers.

We believe that media in all its forms can act as a powerful agent of change, and our collective is at the forefront of developing this potential. To be fully understood and appreciated, culture must be freely shared between and revealed to a vast audience. Our projects aim to raise awareness and connect with the viewer with the hope of instigating social change. We think it essential for both artists to be allowed maximum potential for freedom of expression and for the public to be given an increased role in the production and distribution of original works.
We support and facilitate hybrid cross-platform strategies for creative and innovative distribution. We operate within a flexible, evolving and ever-expanding cross-border network, constantly adapting to new methods of producing and disseminating information. We use Creative Commons licenses to distribute our work, avoiding the restriction of traditional copyright legislation.  By using Creative Commons licenses, we are able to both reserve the creative rights of artists whilst making it easier for people to build upon the work of others, thus allowing projects to be culturally enhanced by a variety of inputs. We aim to motivate people to support the initiatives of members by providing a wider scope for participation. As we believe in the power of the public, we make use of Crowdsourcing involvement and Web 2.0 technology to aggregate support, talent and expertise. Crowdsourcing allows us to reach out to an informed, global audience that performs a vital role in driving projects.




Production Approach

Our objective is to produce inspiring and informative media by bridging the gap between maker and viewer.

We celebrate cultural fusion; giving voice to untold stories and providing power to the storytellers.

We utilize Copyleft licenses to distribute our work, avoiding the restriction of traditional copyright legislation, and as we believe in the power of the public, we make use of Crowdsourcing involvement and Web 2.0 technology to aggregate support, talent and expertise.

We believe in a creative and innovative distribution systems and support hybrid cross-platform strategies.




Traditionally, copyright law enables an author to prevent others from adapting, reproducing or distributing copies of one's work. This prevents the work from becoming public domain where ownership of copyright is often ignored. Copyleft licenses let the author give those who wish the right to adapt, reproduce and distribute creative works, with certain guidelines. This ensures that any copies or adaptations are bound by the license tailored for the project. The underlying principle is that one benefits freely from the work of others but any modifications one makes must be released under compatible terms. Copyleft is a fresh approach that uses existing copyright law to ensure that work remains accessible to the public.

We use a Creative Commons license which allows us as creators to place conditions on our copyrights.

Our license for Sand Grains is:
Attribution Non-Commercial Share Alike - cc by-nc-sa

This license lets others remix, tweak, and build upon our work non-commercially, as long as they credit us and license their new creations under the identical terms.

Creative Commons Licence


Crowdfunding (or ‘crowd financing’ or ‘crowd-sourced capital’) describes the collective cooperation, attention and trust by people who network and pool their money together, usually online, in order to support efforts initiated by other people or organisations.

We use crowdfunding to create an economical base for our work. Our funding strategy also involves targeting film institutions and organizations who support projects similar to ours. The funders are much more inclined to support a project if seed funding and audience research are in place. Crowdfunding also shows part of the innovative and inclusive stretegies we use to maximize our audiences.

The more funds we can get through our community, the bigger the impact of the film will be and the more traditional funders will be interested in investing.

Our strategy is now in your hands…

Hybrid Distribution

In the past, studios and distributors wielded control over access to audiences with a top-down system. This caused many media producers to become dependent on middlemen, sometimes giving one company their entire distribution rights for decades. Matchbox Media Collective pioneers hybrid distribution methods, for all media formats, to give more power to those who tell stories, and those who enjoy listening to them. In addition to traditional approaches to sales, artists can sell content and downloads directly from websites and through this develop a good subscriber relationship and maintain regular dialogue with target audiences worldwide. This enables producers to benefit from a more direct flow of revenue by retaining the right to sell directly from their websites and splitting other rights among approved distribution partners. Artists, by keeping and managing the rights to their own work and not handing over exclusive rights to anyone, have more freedom to distribute in the way they want. These methods are designed to give artists unprecedented control over distribution and the ability to build and nurture a crucial base of supporters for their body of work, changing them from mere consumers into key players in the process. Our overriding concern is to change the existing power structure within all forms of media. We do this by forming partnerships between audiences and producers, ensuring that more people than ever before have a say in the circulation of powerful material.


Need some help? Why not ‘outsource’ it to the ‘crowd’? Crowdsourcing involves the call for ideas and support that is put out to online communities where the possibilities of collaboration are endless.

 Crowdsourcing represents a new way that the power of the many can be used to accomplish feats that were once the responsibility of a privileged few. The crowd is more than wise, it is talented, creative, and stunningly productive. It's also a perfect meritocracy, where age, gender, race, education, and job history no longer matter; the quality of the work is all that counts. If you can perform the service, design the product, or solve the problem, you've got the job. Crowdsourcing eliminates a financial barrier that prohibits most people from participating in art.

Throughout production we will be outsourcing creative roles, subscribe to our newsletter to know if you can become of our team!

Online Communities

By creating a community around our project, we are able to build up target audiences that are both conscious about the topics that we cover and will become a key part of promotion and distribution. We strive to make an impact, not only through our filmed message but also through the ways that we can empower audiences with a more horizontal way of distributing knowledge and information.